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SCUTTLEBUTT 3377 - Wednesday, July 6, 2011

Scuttlebutt is published each weekday with the support of its sponsors,
providing a digest of major sailing news, commentary, opinions, features
and dock talk . . . with a North American focus.

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Today's sponsors: Melges Performance Sailboats, North Sails, and Navtec.

GET THE COCKTAIL RIGHT AND IT TASTES GOOD
By David Barrow, marine marketing specialist
I have read with interest the report last week by Brad Van Liew
(Scuttlebutt 3374) on the challenges of securing sponsorship for his
singlehanded sailing projects, and the ensuing comments both in support and
opposed to the merging of sailor and sponsor for competition in high
profile events. Sponsorship and sailing in the past have been difficult bed
fellows but are much better managed these days.

Years ago it seemed that sailors expected sponsorship with no return, but
oh how that has changed over the years. EF Language (led by Paul Cayard -
no PR slouch himself) and Intrum Justitia used the Round the World race to
great effect and finished their respective races with a significant global
marketing presence. But there have also been many other Whitbread and Volvo
campaigns that have been expensive exercises with little result and
doubtless a few sponsors with a bad taste in their mouth

Volvo is now picking routes for their Volvo Ocean Race to echo where they
want their market presence improved. At the first ever Volvo Press
conference, at a London Boat Show, we were quietly reminded that Volvo, as
a brand was delighted to support the Around the World Race and also put
funds into youth sailing. However, we were also reminded that it should not
be forgotten that their first priority is to sell cars. Whenever we deal
with sponsors we would be unwise to forget their reason for funding
anything; it is not philanthropic.

I believe the most brilliant marketing result was created by Ellen
MacArthur and Mark Turner with Kingfisher/B&Q. A cocktail of sponsor,
sailor, and PR machine that went extremely well for all concerned. At the
start of the relationship Kingfisher recognised MacArthur's talents but
also saw that there was a growing possibility that, if she did well, there
was a good marketing opportunity in France where they had commercial
ambitions.

France was besotted with solo sailors, and after her growing success
MacArthur was feted by the French nation and became a much loved public
personality. Her final campaign of breaking the around the world solo
record in a trimaran liveried with the British home improvement retailer
B&Q on one side and their new acquisition of a French do-it-yourself chain
logo on the other was a spectacular marketing success with, I believe,
record breaking and award winning PR and commercial results.

Sponsorship is not given, it is earned, and Brad Van Liew has fought long
and hard to earn his growing reputation. If there was an American
corporation looking to make inroads into Northern Europe and particularly
France, where solo sailors get prime time television slots, and daily
results are announced at the beginning of the news programs, then he might
be a good bet with the right backer, a good sailing program, and a good PR
machine. Oh, and if he does not already speak it, learning French would be
an advantage.

Get the cocktail right and it tastes good, and vice versa. --
http://www.barrowint.co.uk

MERGING INTERESTS
It was reported last week (Scuttlebutt 3373) that professional surfer Laird
Hamilton (USA) had been hired as the fitness and nutrition coach to help
skipper Ken Read and his PUMA team prepare for the 2011-12 Volvo Ocean
Race. While Hamilton - a noted fitness guru- is unquestionably qualified
for the task, the partnership was clearly created in the PUMA corporate
offices to connect the shoe and apparel company with the beach and water
sports crowd. Chris Museler with the New York Times reports on the merger:
----------------------------------------------------------------------
The yacht designer Juan Kouyoumdjian is understandably excited about his
latest creation, Mar Mostro, a 70-foot carbon fiber racing sailboat he
hopes will win the Volvo Ocean Race for a third consecutive time in the
fall.

But last week, he mostly wanted to talk about the sleek black-and-red
13-foot stand-up paddleboard he designed with the big-wave surfer Laird
Hamilton.

The Mar Mostro left Sunday for England in the Transatlantic Race 2011, part
of its preparation for the late October start of the around-the-world race.
And last week, Kouyoumdjian and Hamilton unveiled two prototypes of their
stand-up paddleboard, or SUP, in Narragansett Bay.

The unlikely collaborators were matched by marketing executives at Puma
Ocean Racing as part of their water sports product-development program. The
charge was to create a performance board that Hamilton can use to promote
the sport at various Volvo stopovers.

"We quickly bonded, but he is several levels crazier than me,"
Kouyoumdjian, who is from Argentina, said.

The prototype boards have reverse angle bows like an America's Cup
catamaran and wide, flat tails like Kouyoumdjian's ocean racers. The
typical SUP, meanwhile, resembles the standard 12-foot longboard surfboard,
with a rounded nose and tapered tail, though usually twice as thick, with
one fin and a thin foam pad covering two-thirds of the deck. SUPs used for
surfing have a slightly pointy nose to help with turning on a wave; race
boards may have a wider tail and more fins.

"SUP boards are so dynamic, you rely tremendously on input from someone
like Laird," Kouyoumdjian said. "We are using the latest technology in
yacht design, but there is nothing better than human creativity." -- Read
on: http://tinyurl.com/NYT-070511

MELGES IN NEWPORT
The Audi Melges 20 and Melges 32 class will be hitting Newport this summer
several times. First in late July is the Melges 32 North American
Championship where some of the top teams in North America will battle for
the title. Late August the Audi Melges 20 class invades Newport for their
National Championship. Check out www.melges32.com and www.melges20.com

STEPPING STONE TOWARD GREATNESS
Tessa Parkinson and Elise Rechichi (AUS) sailed the 420 at the 2004 ISAF
Youth Worlds in Gdynia, Poland. The girls won gold and just four years
later they were on the Olympic podium receiving their Women's 470 gold
medal at the Beijing 2008 Olympic Games.

Parkinson, who is training with Belinda Stowell for her second Women's 470
Olympic campaign, said, "That was my first Australian team regatta and it
was great to come away with a gold medal. It is hard when you're 17 to be
thrown into senior atmosphere so going to the Youth Worlds is a nice
stepping stone and a lead in to that high level competition."

The ISAF Youth Sailing World Championship was first held in Sweden in 1971,
with the 2011 edition in Zadar, Croatia on July 7-16 to be the 41st
championship. There are 58 countries represented, with 349 sailors sailing
in 247 boats among the eight events.

Full story: http://www.sailing.org/36210.php
Youth Worlds site: http://www.isafyouthworlds.com

SLOWING DOWN GETTING OUT OF TOWN
(July 5, 2011) - From such a promising start on the Fourth of July, there
are 19 crews in the 2,225 nm Transpac Race to Hawaii who would gladly trade
off the way the fifth began. It's no surprise in the inner coastal waters
of Southern California if the wind shuts off in the night. But if you're
trying to get to the big breeze in the outer coastal waters, it's a pain.

At morning report, the best distance-made-good number came from Alex
Farrell's 1D35, Alpha Puppy, at 68 miles and a scintillating average speed
of 4.0 knots. Sometimes it is good to be the little guy, and this is a boat
with serious talents aboard, including Sean Doyle. You should remember him
from Two Guys on the Edge, also from putting together a
youngest-Transpac-crew ever to out-do Disney's Morning Light squad. This is
his fourth Transpac.

On the trackers, it looked as if the fleet hit a wall in the middle of the
night, but we know it wasn't that. The lines got reeeeal squiggly and we
began to receive reports on the order of 3.2 knots of breeze at 205
degrees. Two boats, early on, tried a southerly track. That would be PK
Edwards with the Catalina 42, Wind Dancer, and Philip Sauer with the Swan
44, Second Chance. It wasn't working. They have more recently been
exploring the neighborhood of San Nicholas Island.

Your reporter looked over developments with Matt Gregory of Weather
Underground, and his observation went like this, "There's a problem going
south because the wind is coming from the southwest, the more so because
there is less wind down there. Farther out, there is a line of healthy
north wind, but it's receding from the coast, pulling farther away from the
fleet, and these guys could be struggling for a while. If anything, it
looks like the Friday starters could see something that will pass for
'normal' on the Pacific Ocean."

As Tuesday racing developed, it appeared that Alpha Puppy was continuing to
do well, working north of west and making more distance off the beach than
most, along with the SC37, Celerity, and the J/130, BeBe.

There's an echo here, and you're not imagining things. It's Celerity
crewman telling us what we reported yesterday/Monday. There's wind out
there, "if we can just get to it."

We note that Crash, Jeff Braugh's Aerodyne 43, is not sending transponder
reports through Yellowbrick tracking. More on that, when we know the story.
-- Kimball Livingston/Transpac

Race website: http://www.transpacrace.com
Tracking/standings: http://live.adventuretracking.com/transpac2011

COMMENT: The second and final start will be on Friday for the remaining 34
boats currently praying for better conditions:
http://www.transpacrace.com/race-documents/division-assignments

TRANSATLANTIC RACE 2011
(July 5, 2011) - The Maxi Yachts that started on July 3 from Newport, R.I.
to The Lizard in southeast England have been making fantastic progress in
the Transatlantic Race 2011. Little in the way of tactics have come into
play thus far, as all six yachts in IRC Class One have been taking the
direct route, coaxing every knot of speed out of their powerful machines.

"Great sailing, so far, aboard Rambler 100," said navigator Peter Isler
(San Diego, Calif.), confirming by satellite link that the Juan
Kouyoumdjian-designed 100' canting keel maxi is fully in the groove. "By
our calculations we did a 464-mile 24-hour run from the start. That's a
19.3 knot average! Great sailing for sure. We've had basically the same
sail combination up since turning the corner at Nantucket Shoals."

Leading the 24 boat fleet is IRC Class Four where Carina (McCurdy & Rhodes
48') skippered by Rives Potts, Jr. (Essex, Conn.), has been the star of the
show. In the last 24 hours, however, their competition has most definitely
caught up some miles. Carina chose a southerly route, while the Army
Sailing Association's British Soldier (Joubert-Nivett 40'), among others,
stayed to the north. British Soldier has advanced 30 miles on Carina, but
the American team is still over 170 miles ahead. -- Full story:
http://tinyurl.com/Transat-070511

BLUE IS GREEN! SAVE 20% ON A NEW NORTH SAIL
Recycle your old sail and SAVE. From July 1st-September 3, 2011, you could
save 20% on a new North sail after you register on our Web site to return
your old sail. We will also send you a pre-paid UPS shipping label to
return your old sail to the North Recycling Center. Once your old sail is
received, we will send you a free recycled sail cloth tote bag from Sea
Bags, Inc. If you're looking to elevate your sailing, now is the time to
buy a new North sail and save 20%! Blue is Green:
http://www.na.northsails.com/tabid/14313/Default.aspx

RUF RECAPTURES FORM
Weymouth, UK (July 5, 2011) - Beijing 2008 bronze medallist John Ruf (USA)
recaptured the form that saw him claim Paralympic Games silverware three
years ago as he turned up the heat on 2.4mR leader Thierry Schmitter on day
three of the IFDS Disabled Sailing Combined World Championships at the
Weymouth and Portland National Sailing Academy.

Ruf, who unlike much of the fleet didn't compete at the Skandia Sail for
Gold Regatta at the same WPNSA venue last month, made light work of fickle
winds and torrential rain in Portland Harbour today to score two seconds
and move into second spot overall, three points behind reigning World
champion Schmitter.

Schmitter, who enjoyed two perfect race wins on Monday, was grateful of the
discard coming into force after race five as he picked up his worst score
of the regatta so far - a 16th - in the opening race of the day, before
hitting back with victory in race six of the overall series. But it was the
American who left the RYA-run event drenched but happiest as he continued
his steady march up the leaderboard.

"Today was the first day I got off the line the way I wanted to," explained
Ruf. "As the regatta has gone on it has got better and today was by far the
best of all of them. I haven't had a chance to be in a regatta since Hyeres
(in April) so it's taken a little while to get the cobwebs out." -- Full
story:
http://www.ifdsworlds2011.com/eventsites/content.asp?id=5263&eventid=69387

* In addition to Ruf's strong performance in the 2.4mR, the American
contingent continue to fair well in the other two races. After six races,
Jennifer French/ Jean-Paul Creignou has passed Scott Whitman/ Julia Dorsett
who are now third and fourth respectively in the Skud, and Rick Doerr/ Brad
Kendell/ Hugh Freund are fourth in the Sonar but just five points off the
lead. Racing continues to July 8th. Results:
http://tinyurl.com/Results-070411

TUNNICLIFFE IN SWEDISH FINALS
(July 5, 2011) - A host of the world's top female match racers have been
doing battle on the waters of Sweden's Marstrand Fjord at Stena Match Cup
Sweden, the fifth stage of the World Match Racing Tour. The women's class
racing began on July 4th using the Elliot 6m yachts, the same boat that
will be sailed at the London 2012 Olympics.

After the qualifying round was completed today, the Semi Finals saw
American Olympic gold medallist Anna Tunnicliffe overcome Great Britain's
world number one female match racer Lucy Macgregor 3-0.

Tunnicliffe will now face world number two Claire Leroy from France in the
Final on Wednesday, after Leroy defeated last year's women's division
winner Ekaterina Skudina from Russia in the other Semi Final match.

Following the women's Final, fourteen open teams - including all nine World
Match Racing Tour Card Holders - will compete in the DS 37 Match Racer boat
on July 7-10. -- Full story: http://tinyurl.com/MCS-070511

SAILING SHORTS
* The Gill National College Sailing Championship airs on ESPNU on
Wednesday, July 6 at 7:00pm ET. Host Gary Jobson takes an in-depth look at
the top 18 college sailing teams vying for the Collegiate Championship that
was held in Cascade Locks, Oregon on May 23-June 1. A special feature is
exclusive onboard footage along with interviews of the sailors. This
production is produced in High Definition, and is sponsored by Sperry
Top-Sider, Rolex and Gill.

* Portofino, Italy (July 5, 2011) - Abu Dhabi Tourism Authority (ADTA)
today unveiled its Abu Dhabi Ocean Racing team's Volvo Open 70 for the
Volvo Ocean Race 2011/12. The yacht - which was developed by the USA's Farr
Yacht Design and built by Italy's Persico S.p.A, in Bergamo - will be
skippered by double-Olympic medallist Ian Walker of Great Britain. Walker
will lead an Atlantic Ocean sailing programme before heading to the race
start in Spain this October. -- Full story/photos:
http://tinyurl.com/VOR-070511

* The Chester Race Week committee is striving to make this keel boat
regatta not only the largest in Canada but one of the best yachting events
on the eastern seaboard. Hosted by the Chester Yacht Club on August 10th to
13th on Mahone Bay, Nova Scotia, Principal Race Officer Andreas Josenhans
will be directing the racing on three courses for the 12 classes of yachts
ranging from the famous Bluenose fleet of 23 ft. day sailor sloops all the
way up to 65 ft. ocean yachts which will be competing over the four day
event. -- Full report:
http://forum.sailingscuttlebutt.com/cgi-bin/gforum.cgi?post=12121

TOP VOLVO SYNDICATES CHOOSE NAVTEC RACE HYDRAULICS
Powered by fully-optimised Navtec Titanium M Cylinders and lightweight
Rotary Pumps, top Volvo syndicates will benefit from Navtec's proven
experience in supplying hydraulics to Round the World programmes and a
global support network. Find out how Navtec can give your campaign the
winning edge at http://www.navtec.net

EIGHT BELLS
Kenneth (Kenny) J. Miller, 57, passed away last Thursday (June 30) in a
local hospital near his Connecticut home. Kenny was one of the last true,
on your hand and knees sailmaker. He grew up in the Chicago area where he
learned to sail. During his career he worked at Murphy/Nye in Chicago (IL),
UK Sails in Seabrook (TX), Melges Sails in Zenda (WI) and North Sails in
Milford (CT). He was hard worker, a sweet soul and good father to his three
children: Chandler (28), Travis (26) and Emily (15).

While he was in Texas, we were all that age where his children, along with
mine and associate Terry Flynn's, were all born at the same time and we all
spent a lot of good times with each other, our spouses and our kids. That
was a very special time for all of us. For all of us who worked with Kenny,
we will miss him dearly and only hope he is in better place today, as we
have lost a really good sailmaker and close friend. - Farley Fontenot,
Executive Vice President, Quantum Sail Design Group

POST YOUR INDUSTRY UPDATES HERE
The Marine Industry News category of the Scuttlebutt Forum was created so
companies could get guaranteed exposure by posting their own personnel,
product and service updates online. In addition to website traffic,
Scuttlebutt editors randomly select updates each week to include in the
Thursday edition of the Scuttlebutt newsletter. Here is the link to post
Industry News updates:
http://www.sailingscuttlebutt.com/forum/industry_news

GUEST COMMENTARY
Scuttlebutt strongly encourages feedback from the Scuttlebutt community.
Either submit comments by email or post them on the Forum. Submitted
comments chosen to be published in the newsletter may be limited to 250
words. Authors may have one published submission per subject, and should
save their bashing and personal attacks for elsewhere.

Email: editor@sailingscuttlebutt.com
Forum: http://sailingscuttlebutt.com/forum

* From Paul P. Nardone, Jr.:
Olivia Constants death brings back to me memories of why I used to carry a
knife while sailing my beach cat. Our boats would always capsize as we
would often push the boats to their limits whether racing or showboating
and seeing how high or long you could fly a hull. We would carry a knife in
case we got trapped under a sail after a pitch pole and the crew flying
around the mast from the windward side to the leeward side after burying a
hull into the sea.

As the crew flew around the mast he would actually pull the boat and sail
down on top of himself and wearing a life jacket you can't swim out from
beneath the sail, so your only option would be to cut the sail to pop up
through it.

Be safe, have a emergency plan, and use it!


* From Patricio Middleton Algarrobo, Chile: (re, Olivia Constants)
I read about this tragedy and feel that I need to share my experience.
About six years ago a very good friend sailing a 29er almost died because
he was trapped under the boat. The hook of his harness was trapped with a
sheet. Lucky for him his life jacket was very old a he was able to destroy
it. Considering that I have children sailing the 420 and 29er, we looked
for a system that at least would be hook safe.

We found out that Julian Bethwaite had designed a trapeze system without
the hook. You can find it in the following pages:
Bethwaite Design, Australia (www.bethwaite.com)
Performance Sailcraft 2000 Inc, North America (www.ps2000.ca)
Ovington Boats, UK (www.ovingtonboats.co.uk;
Takao Otani, Japan Asia (otani@cityfujisawa.ne.jp)
Corsin Camenisch, Switzerland (corsin.camenisch@guma.ch)
Joe Chan, China (joenmaria@i-cable.com)
Brian Lion-Cachet, South Africa (blion@iafrica.com)
Martin Billoch in South America (mabilloch@hotmail.com)

We have been using it for six years now with a very good experience. I hope
that our experience will help others.

COMMENT: While trapeze hooks have contributed to previous accidents, it has
not been determined if it was the cause of the recent death of fourteen
year old Olivia Constants. -- Forum thread:
http://forum.sailingscuttlebutt.com/cgi-bin/gforum.cgi?post=12126

CURMUDGEON'S OBSERVATION
If some people didn't tell you, you'd never know they'd been away on
vacation.

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